Willing to Downsize? Understanding Consumer Demand for SUVs in Metro Vancouver
David Suzuki Foundation and partners
Authored by: Jonn Axsen, Zoe Long, Michael Wolinetz
Partners: Sustainable Transportation Action Research Team, Simon Fraser University School of Resource and Environmental Management, Navius Research
In Canada and globally, the growing share of sport utility vehicles in the passenger market is challenging sustainability goals, especially efforts to decarbonize the transportation system. Alarmingly, light-duty trucks made up 80 per cent of new vehicle sales in Canada in 2020 and 2021, compared to 54 per cent in 2010. Larger and heavier vehicles require more energy per kilometre, emit more greenhouse gases and present increased safety risks compared to smaller vehicles. In this report, we explore what motivates consumer interest in SUVs, and what conditions might lead consumers to shift toward smaller vehicles.
Young adults and mobility: perceptions and aspirations
This new report reveals how the psychosocial factors of our attachment to the automobile influence the choices young people make today that will affect their transportation choices in the future.
Pricing It Right for Climate: Using Mobility Pricing to Drive Down Transport Emissions in Metro Vancouver and Montreal
Cities around the world have been using mobility or road pricing to successfully tackle traffic congestion. But the climate emergency also demands urgent action. This report evaluates whether mobility pricing can help reduce transportation emissions and traffic congestion while ushering in a better quality of life.
Shifting Gears: Climate Solutions for Transportation in Cities, Metro Vancouver Case Study
We’re at a pivotal moment to act on the climate crisis. Transportation accounts for some of the highest carbon emissions. Low-carbon transportation solutions are vital to meeting public demand for climate action. This report looks at the most effective policies in low-carbon transportation for B.C. and Metro Vancouver to reach 2030 and 2050 carbon emission targets.